New Research Shows Positive Consumer Perceptions of Manufactured Housing
Freddie Mac recently released a report titled “Manufactured Housing 2022:
An Untapped Affordable Housing Solution” that examined consumer attitudes toward manufactured housing. The findings of this report spoke to shifting perceptions about manufactured housing, with 77% of consumers expressing positive sentiment about manufactured homes. Further, 72% of surveyed consumers said that manufactured housing was a “great option” for first-time homebuyers. Two-thirds (66%) of consumers also believe that manufactured homes are “affordable without compromising on quality.” These findings demonstrate how perceptions of manufactured housing has been shifting and becoming more favorable, especially among younger consumers. Nevertheless, the report found that some misconceptions remain, particularly regarding financing, the availability of manufactured homes around the country, and whether these homes can be attached to a permanent foundation, suggesting that there are still opportunities for educating consumers. Read the full report here.